Northland Tourism Development Group (TDG)

How did the Group come about?

The Northland Tourism Development Group (TDG) was formed in September 2003 under the auspices of the Northland Tourism Strategy 2003 (NTS 2003) to ensure that there is a formal engagement between the industry, Northland’s tourism stakeholders and the then regional tourism organisation, Destination Northland (now Northland Inc).

What does the TDG do?

The TDG has a strategic advisory role for the regional tourism organisation, and acts as a reference group for tourism research needs, planning, infrastructure, major initiatives and sector input on issues which arise from time to time. 

Other key responsibilities of the TDG is to monitor progress on the implementation of the recommendations from the current Northland Visitor Strategy 2008-2013 (the reviewed and updated NTS 2003 document) and from time to time extend input into legislative submissions as the representative collective voice of Northland’s tourism industry.

What issues does the current Northland Visitor Strategy address?

  • Brand positioning.
  • Target markets – higher profile for domestic and Australia.
  • Cultural product – ‘living the destination’, experiences, enrichment.
  • Seasonality – delivery, employment, investments and infrastructure.
  • Capitalise on ‘Northland New Zealand’s First Land’ proposition.

Who makes up the TDG?

There are generally 27 appointed members (all unpaid) representing various sectors such as:

  • Museums;
  • Maori and cultural tourism associations;
  • Northland Inc as the regional tourism organisation;
  • Department of Conservation;
  • Transport operators;
  • Far NorthWhangarei and Kaipara District Councils; and 
  • Nominees to ensure coverage of activities such as major accommodation, major activities, small operators, culture and heritage, whilst also ensuring a representative spread from the tourist areas of Northland.
Members (current list found here) meet 4-5 times a year; rotationally hosted at locations region-wide.  

For more information about the Northland Tourism Development Group please go to or email The Secretary at .(JavaScript must be enabled to view this email address)entering NTDG in the subject line.