Getting and staying match fit
A business mentor provides a fresh perspective and can help a business owner take a step back and see ‘the bigger picture’. They can assist in identifying strengths, weaknesses and opportunities for growth that may have been missed by managers too close to the business.
Intellectual property (IP) is an umbrella term used for human innovations and creativity that are capable of being protected under national law and international treaties. IP includes a diverse range of commercial assets from patents for new inventions through to copyright protected artworks.
A business plan is like a road map: as your business takes new pathways you need to recognise the milestones along the way and take a reliable route to the planned destination.
This map is especially important when you are in unfamiliar territory – when you take your business to new markets, develop new products or services, or your market changes.
The business plan is the most important document you will ever prepare for your business. It describes all aspects of your business venture: from what services or products you intend to deliver, how you intend to deliver them, through to financing and marketing strategies.